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For larger stores, they help organize areas with heavy foot traffic and categorize stores with a multitude of products - including stores with multiple locations. Planograms are incredibly useful to both small and large stores alike.
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Place certain products in ideal locations, such as near a specific part of the store or at eye level for shoppers to easily spot.Other reasons to use a planogram, include: Planograms serve to guide shoppers through the store and toward necessary or high-selling products.īut they can also map out ways to lead customers through new product displays or pathways that lead up to checkout. The main purpose of a retail planogram is to organize goods around the store logically and efficiently. What is the purpose of retail planograms? Some even include the exact measurements of a section to ensure products will fit accordingly. This could include shapes that resemble the products they offer, such as food items or clothing. These diagrams could be a simple map of the store floor with boxes labeled for each section or aisle.Īlternatively, they could also use a color-coded system to showcase which aisles are assigned to each section of the store.
#CONVENIENCE STORE PLANOGRAM SOFTWARE#
However, the complexity and detail of a planogram depend on a store’s size, product offerings, and software (or tools) they used to create the planogram. It’s this level of detail that allows nearly any type of retailer to find the absolute best placement for their products. In addition to planograms that map out a whole store floor, a retailer may include sub-planograms for every: You may also see planograms used as flow charts to track how shoppers typically navigate through the store and proceed to point of sale. Think of it like a schematic that documents in what aisle and on what shelf you can find a specific product. What is a planogram?Ī planogram is an important visual merchandising tool that presents the layout of products throughout a brick-and-mortar store - on shelves and in displays. Unique ways for displaying them so that people want to buy themīelow, we’ll discuss everything you need to know about planograms for retail.Where every product in your store should be located.Organization is the key to lean retail operations, which is why planograms are a must-have tool you can use to set up your store in the most effective and aesthetically pleasing way.Ī retail planogram allows you to determine: SmartDraw makes creating a planogram easy with built-in templates and symbols you can drag-and-drop onto your layout.Having a clean and organized store is one of the biggest priorities for retailers when it comes to bringing customers in and getting them to come back for more.
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For example, you'll often find sugary kid-centric cereals on the bottom shelves while healthy, high-fiber ones will be placed higher. Their lower level placement may even make it easier for children to grab products to add to their parents' carts. However, products on the bottom shelf may be eye-level for children. Products placed at eye-level may sell better than products placed on the bottom shelf. For example, stores will first group all bread-like products in the same aisle and then will often place peanut butter, jelly and other condiments in the same place to help remind shoppers to stock up on those items at the same time. Making a planogram is a delicate balance of logical organization such as grouping items in the same category and taking advantage of consumer behavior and psychology to expose them to new or highly profitable products, and increasing sales by using cross-selling techniques and triggering impulse buy behaviors. Planograms can also serve as a reference when trying to analyze retail performance to identify one of the potential culprits in lower sales. Planograms are sometimes used by manufacturers to suggest optimum display for their merchandise at stores. Placement is important in retail to maximize sales and minimize wasted space. A planogram (also known as a plan o gram) is used in retail to show the placement of products on a shelf.